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Madboy: Beyond Mad Men: Tales from the Mad, Mad World of Advertising by Richard Kirshenbaum

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CHAPTER SEVENTEENIF IT’S GOING TO HAPPEN,IT’S GOING TO HAPPEN IN NEW YORK

SOMETIMES YOU AREN’T CREATING AND producing campaigns or products that you are proud of. Sometimes when you’re an adman, you spend your time helping people and communities in crucial ways that you are very proud to be able to do. It happened in New York.

Over the years, New York has actually become quite safe as real estate prices have outpaced most of the criminal element (unless you count a certain element of Wall Street), but it is still surreal to be sledding in Central Park on a winter’s day with the kids, thinking you’re “anywhere” and look up and see skyscrapers looming over the trees. And while under Giuliani and Bloomberg New York has become safer, better, and ...

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