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Madboy: Beyond Mad Men: Tales from the Mad, Mad World of Advertising by Richard Kirshenbaum

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CHAPTER FIFTEENINNOVATION TASTES GREAT

THE NEXT GENERATION IS, OF course, on all of our minds regarding the future of our industries. In order to look to the future, one must also take stock of the past. When I first met Kenneth Cole, I remember I looked at all those white shoe boxes he had lying around his office and all his blank white shopping bags and told him I thought they could be ads as well. He agreed, and we did a lot of design work and branding work for what we considered a real new medium. It was a new way to use clients’ assets. It was innovative. It was integral. Innovation has always been something important to kbp and to me personally. We have always been in search of the new and different, but not just for difference’s sake; ...

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