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Madboy: Beyond Mad Men: Tales from the Mad, Mad World of Advertising by Richard Kirshenbaum

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CHAPTER FOURTEENIN THE NAME OF LOVE

THE YOUNGEST PERSON I HAPPEN to know is Alterna-Dad. Last year, in characteristic fashion at his eightieth birthday party we threw for him at Le Cirque, he raised his glass and said, “I love life. Here’s to my next chapter.” For a man who had lost two wives and has had his share of serious surgeries, I’ve never once heard him complain. I always say his optimism has been greater than any material gift.

In 1989, a year after my mother, Marilyn (a.k.a. Maude), suddenly passed away, my father met and married a divorced woman from Great Neck, Long Island. Phyllis Trinin was younger and very attractive and in some ways a lot like my mother—opinionated and caring—and this came through in her job as a social worker ...

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