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Madboy: Beyond Mad Men: Tales from the Mad, Mad World of Advertising by Richard Kirshenbaum

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CHAPTER TWELVETHE MOST FUN YOU CAN HAVE WITH YOUR CLOTHES ON. OR OFF!

ONE OF THE GREAT ATTRIBUTES you need to be a successful ad guy or gal is to be quick on your feet and always offer up service with a smile. It’s part and parcel of the advertising toolkit to acquire and retain clients. I’ve also been told I’m a creative director who is also about account service. After all, let’s not forget the client is paying your bills, so I have always believed our clients do deserve respect. And to be truthful, I’ve always been lucky in that I’ve enjoyed my clients. And there are a great many lengths the successful agency guy or gal will go to service the client. I actually think the advertising business is a fabulous, underrated business. To quote my ...

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