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Madboy: Beyond Mad Men: Tales from the Mad, Mad World of Advertising by Richard Kirshenbaum

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CHAPTER ELEVENTHE BEST STUFF DOESN’TGET ANY BETTER!

IN EVERY CAREER, THERE ARE defining moments or greatly missed opportunities. We knew from the beginning that Snapple would be one of those. Sometimes you are presented with an opportunity and you give it your all. Clearly, we knew something was in the air with this new, innovative product, and we would do anything and everything to get it.

Hymie, Lennie, and Arnie: the founders of Snapple. How can I describe them? How can you not give credit—enormous credit—to three guys who created one of America’s greatest brands? Talk about street smart. Look up the definition, and you’ll see Hymie Golden, Lennie Marsh, and Arnie Greenberg, followed by their wives.

It didn’t hurt that the Goldens, the Marshes, ...

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