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Madboy: Beyond Mad Men: Tales from the Mad, Mad World of Advertising by Richard Kirshenbaum

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CHAPTER FIVEMY MOST UN-FAVORITE YEAR

THAT YEAR, 1988, WAS A year the proverbial shit hit the fan. The 20/20 full-length segment and the covers of various industry magazines were just a part of it. The twelve months that unfurled also saw my mother’s death from a heart attack, my father’s surgery for a benign brain tumor, and almost a year to the date of my father’s surgery, a bomb threat in the office. From the outside, the business success looked great, but I felt like I was in a blender on purée. In the Jewish tradition, one sits shivah for a parent, which is a week of mourning solitude, praying, and remembrance in one’s home. (It’s sort of like a wake but more food and less alcohol.) I do remember getting a call from a client I still know ...

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