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Madboy: Beyond Mad Men: Tales from the Mad, Mad World of Advertising by Richard Kirshenbaum

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CHAPTER FOUROUR FIRST REAL OFFICE, SOLID GOLD

JON AND I STARTED WORKING from the back room of my friend Mitchell Mark’s real estate company, First New York Realty. We rented a small room with no air-conditioning for the princely sum of six hundred dollars a month. I’ll never forget typing our first ad invoice on a manual typewriter, not quite understanding what I was doing. A month later, a check came back. I was really floored (it was like discovering the charms in Lucky Charms!). After a few months at First New York, mingling with all the real estate brokers, we would often put our own sign over theirs when we had meetings (hence giving a much larger impression). I’ll never forget one of our first clients, Marty Tudor, who worked for Dino De ...

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