Macromedia FLASH Professional 8: Training from the Source

Chapter 12. Going Mobile with Flash Professional 8

It should come as no surprise that Macromedia Flash has gone mobile. The ubiquity of cell phones and handheld devices has driven the demand for rich content that goes well beyond the text-based solutions that were common with these devices only a couple of years ago. Flash was a natural choice to meet this demand simply because the files are so small and load so quickly.

At the time of this writing, Flash is a de facto standard for rich content delivery through cell phones throughout Asiaand is quickly approaching a similar critical mass in Europe. We are also starting to see Flash establish itself in North America and the predictions are that it, too, will become a North American standard by 2008. ...