Customer segmentation for various domains

Note that we are considering e-commerce data here, but you can consider other datasets of various domains. You can build customer segmentation for a company providing travel services, financial services, and so on. The data points will vary from domain to domain.

For travel services, you could consider how frequently a user is booking flights or rooms using the traveling platform. Demographic and professional information helps a great deal, say, how many times a user uses promotional offers. The data for user activity is important as well.

If you are building a segmentation application for the financial domain, then you can consider the data points such as: the transaction history of the account holder, ...

Get Machine Learning Solutions now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.