CHAPTER 5

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You Are Not a Unique Snowflake

Detecting Patterns with Clustering and Principle Components Analysis

Sometimes, your day of machine learning begins with a very specific problem to solve. Can you figure out if an incoming email is spam? How accurately can you predict sales? You have been given your marching orders: You start with a question, look for what data is available, and get to work building the best model you can to answer that question.

Oftentimes, though, life is not quite that clear cut, and your day begins with a much fuzzier problem. All you have is data, and no clear question just yet. Perhaps someone came to you and simply ...

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