Given a large set of customer attributes, the task in the challenge was to estimate the following target variables:
- Churn probability: This is the likelihood that a customer will switch providers. The churn rate is also known as the attrition rate or the participant turnover rate, and is a measure used to find the number of individuals, objects, terms, or items moving into or out of a given collection, over a given time period. The term is heavily used in industries that are driven by customers and use subscriber-based models; for example, the cell phone industry and cable TV operators.
- Appetency probability: This is the propensity to buy a service or product.
- Upselling probability: This is the likelihood that a customer will buy ...
