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Machine Learning in Action by Peter Harrington

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Chapter 11. Association analysis with the Apriori algorithm

 

This chapter covers
  • The Apriori algorithm
  • Frequent item set generation
  • Association rule generation
  • Finding association rules in voting

 

A trip to the grocery store provides many examples of machine learning in action today and future uses of it. The way items are displayed, the coupons offered to you after you purchase something, and loyalty programs all are driven by massive amounts of data crunching. The store wants to get as much money as possible from you, and they certainly will use technology for this purpose.

Loyalty programs, which give the customer a discount by using a loyalty card, can give the store a glimpse at what one consumer is purchasing. If you don’t use a ...

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