1. The Mac ... it just works.
Ask them—the millions of people who use and love their Macs—why it’s become such an integral part of their lives, and most will tell you that it’s because it just works. Letting them do what they want to do. How they want to do it. Intuitively. And there’s good reason. Only with a Mac do you find absolutely flawless integration of hardware and software. Only with a Mac do you get an operating system built by the same people who built the computer it runs on. Take a Mac out of its box, and you experience that hand-in-glove fit from the get-go. Plug it in. Turn it on. And you’re ready for anything. That’s because with a Mac, you’ll find all of the essentials built right in. USB. FireWire (IEEE 1394). Ethernet. Modem. ...
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