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M-Powering Marketing in a Mobile World by Nikhilesh Dholakia, Ruby Roy Dholakia, Syagnik Banerjee

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Epilogue

Back to the Future

The chapters presented in this book elaborate on the opportunities marketers can explore to reach and react to technologically connected consumers. Mobile technology has been a planet-wide turning point—raising both marketer capabilities as well as quality of consumer access and experience with the marketplace, in countries rich as well as those striving to develop economically. The explosion of data availability and deployment of algorithms for daily tasks is likely to evolve the mobile markets, in terms of behaviors and strategies, in ways that are difficult to project and predict. Yet, marketers as well as consumers need some guideposts as to what the future may hold.

The Unfolding IoT Future

Mobile device use, ...

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