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M-Powering Marketing in a Mobile World by Nikhilesh Dholakia, Ruby Roy Dholakia, Syagnik Banerjee

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CHAPTER 5

Mobile and Policy Issues

The Electronic Frontier Foundation (EFF), the main public interest group in the United States that has been in existence since 1990 to protect people’s privacy and personal data in the electronic age, is blunt in its assessment of the vulnerability and fallibility of mobile phones1:

Mobile phones have become ubiquitous and basic communications tools . . . . Unfortunately, mobile phones were not designed for privacy and security. Not only do they do a poor job of protecting your communications, they also expose you to new kinds of surveillance risks—especially location tracking. Most mobile phones give the user much less control than a personal desktop or laptop computer would . . . .

These problems notwithstanding, ...

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