Transforming Marketing with Mobile Data
By 2015, leading mobile marketers were already deploying sophisticated marketing strategies, based on collecting mobile data and performing real-time data analytics. These trends accelerated as the second decade of the twenty-first century raced to a close. Here is a sampling of examples of mobile data analytics1:
- High-end clothing maker Burberry employed radio frequency identification (RFID) tags to track as well as assist shoppers in its stores to create a richer shopping experience. When a customer picked up a garment and walked by a display screen, the RFID tag would trigger a video on the screen. The video would show details about the materials of the garment and how it was made. If the ...