Contents
Chapter 1: May You Live in Interesting Times
Chapter 2: Whoever Figures Out Motivation Wins
Deep Dive into the Five Intrinsic Motivators
Chapter 3: The Next Big Thing Is Big Data
What Is Big Data and Where Does It Come From?
Big Data in the Consumer Space
Big Data in the Employee Space
Employee Hiring: An End to Hunches
Chapter 4: Gamification—The Engine of Loyalty 3.0
This Is Not a Game: The Difference Between Games and Gamification
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