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Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification by Rajat Paharia

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CHAPTER 10Forward in All Directions!

Where We’ve Been

Congratulations if you’ve made it this far—it’s been quite a ride!

image We started with a look at the current state of loyalty and how it’s not actually working to generate any of the kind of loyalty that businesses really want.

image We examined the macro trends that are forcing businesses to redefine how they engage with their customers, employees, and partners.

image We learned about human motivation and identified ...

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