CHAPTER 8Planning Your Loyalty 3.0 Program
Whether you’re Joe’s Deli or a large multinational corporation, you can implement Loyalty 3.0 in your business and gain a competitive advantage in your market. Now that you understand how big data and motivation power gamification and have seen several examples of Loyalty 3.0 in action, you have the necessary foundation to build your own Loyalty 3.0 program. And although many of the examples that we reviewed in the preceding chapters were automated by technology, a tech-driven solution is by no means a requirement. In fact, you can implement Loyalty 3.0 in any of the following ways:
With high- or low-tech ...
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