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Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification by Rajat Paharia

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CHAPTER 6Case Studies in Skills and Learning

When was the last time you had to learn something new? It typically starts out hard, but then, as you master the necessary skills and develop confidence in your abilities, you “level up” and are ready for the next tier of difficulty.

What about changing a habit? That’s even more challenging because you’re trying to force a new pattern to take the place of an old pattern, such as getting up and going to the gym instead of sleeping in or eating carrots instead of cupcakes. And the old patterns (i.e., sleep and cupcakes) often provide more immediate, tangible gratification than the new patterns (i.e., gym and carrots), making the transition difficult.

In this chapter we’re going to see how innovative ...

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