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Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification by Rajat Paharia

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APPENDIX

A Loyalty 3.0 Sample Scenario: Engaging Attendees of a Tech Company’s Annual Conference

In this appendix we take a quick look at the business requirements that a large tech company has concerning its annual conference. We follow that with a scenario that details the user experience before, during, and after the conference as a participant engages with a Loyalty 3.0 program. And we end with a short discussion of some of the key design drivers for the program.

While the following scenario is presented only as text, when you are working on your scenarios, you always should include rough sketches or wireframes of any user-interface elements to help people visualize the user experience and make it more tangible. At this stage it’s important ...

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