Low-Tech Print

Foreword

I first connected with the author of Low-Tech Print when our paths crossed along the digital byway. It seems Caspar Williamson and I are kindred spirits of sorts. I had recently finished curating a book on a similar subject, titled Push Print, and we both make our living as creative professionals. The difference is Caspar was born in 1984, the same year Apple launched the Macintosh, while I began my career well before any digital wizardry was practised by most designers or art directors.

I moved from Ohio to New York City in 1984 for my first big city job. Once I arrived, it wasn’t just the bright lights that dazzled me: I remember getting the first brief and the creative director telling me we could use six-colour digital printing. ...