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Low-Budget Marketing for Rookies by LID Editorial

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CHAPTER 7

How to write copy thatsells

What are you writing?

First things first – what are you writing? Every communication that comes from your company is a marketing opportunity, so what you say in everything from an email to a glossy corporate brochure matters!

Chances are, however, if you are reading this chapter, that you want to write some sort of marketing material. Perhaps you need a brochure for your sales team to leave behind with prospective customers, or you want to create an inexpensive flyer that can be dropped in neighbourhood letterboxes, or maybe you want to create an eye-catching poster or an advert for the local paper.

Don’t waste your time and money producing something without a really good reason. Think about what it is you ...

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