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Low-Budget Marketing for Rookies by LID Editorial

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CHAPTER 6

Ask for referrals

Work with people you like

In Chapter 2 we discussed the importance of data and crunching a few numbers in relation to your current customer base. One of the reasons for that was so you could establish whether your best (and worst) customers share any similarities. This customer profile allows you to source ways to access other people who share those similarities, or to avoid marketing to people who share the similarities highlighted by your worst customers. Business isn’t just about making money – you should enjoy the process and get a sense of satisfaction from working. If you can identify the thorns in your business side, then do so. Choose to work with people you like and who appreciate you, and leave the rest for ...

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