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Low-Budget Marketing for Rookies by LID Editorial

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CHAPTER 3

Create a powerful USP

How to stand out from the crowd

Pick any profession, then open up your telephone directory or go online and search the local business listings and you’ll be faced with pages of options. Say the lime green and blue wallpaper in the hall is visually uncomfortable and it’s just got to go! You don’t have the time or inclination to do it yourself, so you decide to find a local painter and pay someone else to cover it up. Where do you start? If you’re lucky you might get a referral from a friend. If not you have to make a decision based on very little information. More often than not you’ll pick someone at the start of the list – which is why people call themselves AAA Painter Co. But if your business is ZZZ Painter ...

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