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Low-Budget Marketing for Rookies by LID Editorial

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CHAPTER 2

Target marketing andfinding your niche

Who is your audience?

If you’re reading this book chances are that you are already in business. Perhaps you are a business owner frustrated at the lack of sales, or perhaps you are the employee in search of some cost-effective ideas to increase revenue. Or maybe you’re a sole trader looking for some ideas to generate new business. Whatever your situation, know one thing – shotgun marketing is expensive and wasteful, two unsavoury elements to any marketing campaign, especially for the cash-strapped small business. Unless you have an enormous budget, it’s not possible to compete in a generic marketplace and hope your shotgun approach might wing a few prospects on the way down! It’s all about market ...

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