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Love 'Em or Lose 'Em, 5th Edition by Sharon Jordan-Evans, Beverly Kaye

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CALLING ALL MANAGERS OF MANAGERS

A manager is not a person who can do the work better than his men; he is the person who can get his men to do the work better than he can.

—Fred Smith, chairman and CEO, Federal Express

You can’t do this alone. You need to count on the managers who report to you to become love ’em leaders as well.

First, send them a clear message about their responsibility to engage and keep talented people. Clearly define retention goals, accountability, and consequences for reaching (or missing) those goals. Here is an example of one senior manager’s message, delivered in a company-wide memorandum:

The key now is to continue to execute better than anyone else in the industry. I’ve seen you operate. I know how well you can execute. ...

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