This chapter contains generalizations that reflect research into the attitudes and behaviors of the age groups now in the workforce. We recommend that you manage each of your employees according to their individual characteristics, while taking these generalizations into account. We want to give you potentially useful information about patterns that fall within generational lines. Our intent is not to label people but to offer guidelines for your thinking so you can keep your best people.
Does your organization invest in researching your customers’ demographics? Consumer research specialists and marketing experts use that knowledge to better serve or sell ...
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