STRATEGY 2
POSITION: Massaging Messages and Maneuvering Meetings
“The best way to predict the future is to invent it.”
—Alan Kay, software inventor
Creating the future you want, and for our purposes, getting what you want from others, means orchestrating information in a way that not only appeals to them, but motivates them to act. You’ve already probed your listener. You already know exactly to whom you’re talking and how you need to approach them. Now it’s time to learn how to position your message, and organize the information you need to deliver in away that is not only desirable, but digestible.
How you do this is the same for any size group whether it is an individual, an average-sized meeting, or a large presentation. Positioning is ...
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