Introduction

Early one morning, as I drove to work along the Pacific Coast Highway—the sun glistening off the ocean to my right—traffic suddenly slowed to a crawl. Several cars stopped in the median of a six-lane highway where cars normally move at a steady fifty-five miles per hour. One man stepped out of his truck and stared at the ground. As I rolled slowly past, I couldn't believe what I was seeing: A skunk had a plastic soda cup stuck on its head. It had obviously jammed its snout to the bottom of the cup to get the last drops of sweet liquid, and now it was stuck. Scampering frantically left and right, the skunk shook its head violently back and forth in a fruitless attempt to dislodge the cup.

Photograph depicting a skunk whose head is stuck by a plastic soda cup.

Timidly, the man circled the animal—clearly at the crossroads of whether to be the hero of the helpless or a victim of the clueless. Eventually, an animal-control officer arrived and safely removed the soda cup from the poor animal's head. But the image of the man and the skunk was burned into my memory.

Far too many people today feel helpless and clueless when it comes to getting their next job. And too often they act just like the skunk. They focus on what they believe is a “sweet” opportunity without considering the fit. And just like the skunk, they find themselves stuck. They're in the wrong environment; the culture is not a fit. They're working for the wrong boss, who is ...

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