Memorándum. Objetivos del programa MBA
Franklin E. Folts, Memorandum to Consejo de Dirección del IESE, marzo de 1963. AHI, nº documento 1.819. .
On deciding upon objectives of an M.B.A. program the Institute will undoubtedly have considerable scope of choice. It would seem the part of wisdom to be selective rather than to attempt too many goals initially. Choices open to the Institute would include training for business practitioners, for researches in business, for teachers of business administration, even for leaders in the business world.
Emphasis on Practitioners
One would suggest that at the start the emphasis be on the development of able business practitioners. Even within this area it will be necessary to exercise choice. ...