introduction

This book is an homage to the genius of literally thousands of designers. However, inventors, propagandists, counselors, forecasters, manifestors of dreams, and any number of other descriptions are truly much more accurate when describing these individuals. Consider the following as you experience the amazing work in this book, which only now enters the mainstream of the collective marketing conscience.

Before any of this work ever saw public light, it came to life in the mind of a designer. Before a logo ever graced the tail of an aircraft, the label on a shelf, or the center court of an arena, it was an all-consuming project that the designer was forbidden to discuss. It was the project they couldn’t share with their spouse or ...

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