Logo Design Love, Annotated and Expanded Edition, Second Edition

Introduction

Brand identity design. Who needs it? Every company in existence. Who provides the service? You.

But how do you win big-name clients? And how do you keep your work relevant in the ever-evolving design profession? If you’re like me, one of your goals as a graphic designer is to continuously improve your skills so that you can attract the clients you want to work with. So it’s vital that you keep learning and growing.

This book is about sharing with you everything that I know about creating brand identities so that you can stay motivated and inspired, and make smart and well-informed decisions when procuring and working with your clients. ...