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Logistics Management, 2nd Edition by Vinod V. Sople

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Part 1 Caselets

CONCEPTUAL FRAMEWORK IN LOGISTICS

  1. GCMMF (AMUL)—Managing Logistics to Align Customer Demands
  2. Gati Air Express—Redefining Logistics Connectivity
  3. CEAT—Redesigning Supply Chain System

GCMMF (AMUL)—Managing Logistics to Align Customer Demands

Gujarat Cooperative Milk Marketing Federation (GCMMF) is the largest food products marketing organization in India. It is a state-level apex body of milk cooperatives in Gujarat, which aims to provide remunerative returns to farmers and also serves the interest of consumers by providing quality products and value for their money. It had Amul as the flagship brand, which is a market leader in milk products. The annual sales turnover of GCMMF in 2006-07 was INR 4278 crores ($1020 mn). The product ...

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