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Strategic Logistics: Looking Beyond the Basics
After reading the chapter, the students should be able to understand:
- Logistics competitive framework
- Logistics strategies across the product life cycle
- Logistics strategic planning
- Logistics strategies and implementation
Logistics function has to achieve two polemic goals of cost reduction and superior customer service, which are becoming increasingly difficult to achieve under the severe environmental pressure. Logistics strategy is a reactive approach to face competition. However, leading firms across the world now bank on strategic logistics—a proactive approach for developing sustainable ...
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