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Logistics: At the Centre of World Trade

After reading the chapter, the students should be able to understand:

  • Concepts, scope and objectives of logistics
  • Logistics mix (logistics components)
  • Present and future perspective of logistics
  • Role of logistics in customer value delivery chain

Processes by which customer demands are met are of critical importance to an organization. Logistics is the thread that connects these processes to cost effectively create the time and place utilities essential for customer satisfaction. Logistics has helped many successful companies around the world to transform cost proposition into a value proposition, therefore ...

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