7.5. Other Applications

The two discrete choice examples that we examined in the previous sections had two features in common:

  • Each person had the same set of options.

  • Each person chose one and only one option.

Neither of these features is essential to the discrete choice methodology. In the chocolate bar example, instead of receiving all eight chocolate bars, each person could have been given two chocolate bars and asked to decide which was better. Or some people could get two while others get three or four. In studies of travel mode choice, some cities might not have train service, which removes that option from the choice set of persons traveling to those cities. This creates no special difficulty for data processing and analysis. Each person ...

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