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Location-Aware Applications by Murat Aktihanoglu, Richard Ferraro

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Chapter 9. Monetization of location-based services

There is no such thing as a free lunch.

Author unknown

This chapter covers

  • The consumer as a source of revenue
  • Businesses as a source of revenue
  • Monetizing IP

The old adage popularized by Milton Friedman is beginning to apply to an ever-greater number of mobile and web services, with LBS being no exception. Although the principle of a free or subsidized service was commonly used to prompt early adopters to try out LBSs (particularly in the case of location-based social networks), global economic conditions since the 2008 credit crisis have brought monetization to the fore.

Today’s investors in mobile start-ups expect a clear, credible, and sustainable plan for generating revenues. Gone are ...

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