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Lobbying: The art of Political Persuasion, Third Edition

Book Description

Fully revised, updated and expanded third edition Lobbying is a global industry which thrives wherever democracy is established. This third edition of Lobbying by Lionel Zetter straddles the globe, from the USA to Japan. It covers the Westminster and Scottish Parliaments, and the Welsh, Northern Ireland and London Assemblies. It examines the lobbying scenes in the USA and Brussels. Finally, the book also deals with Asia, the Gulf and the Middle East. The acknowledged industry bible, this book explains all aspects of lobbying in an expert yet accessible manner. Areas covered include: - the historical background to lobbying, and the ethical and regulatory frameworks - advice on how to break into lobbying - the mechanics of lobbying, and the techniques employed by lobbyists around the world - the various types of lobbying and public affairs campaigns - how to use the media and third-party advocates in support of a campaign - a step-by-step guide to planning and implementing a lobbying campaign. The author is an acknowledged expert in his field, and this book represents a distillation of his decades of experience. There are also 'top tips' from some of the most senior lobbyists in the world, as well as contributions from elected politicians.

Table of Contents

  1. Praise for Lobbying
  2. About the Author
  3. Foreword
  4. Preface
  5. Acknowledgements
  6. Part 1: Introduction to Lobbying
    1. 1.1 Definitions
    2. 1.2 History
    3. 1.3 Ethics and Regulation
    4. 1.4 Funding and Donations
  7. Part 2: The Mechanics of Lobbying
    1. 2.1 Rationale for Lobbying
      1. 2.1.1 Threat
      2. 2.1.2 Opportunity
    2. 2.2 Types of Lobbying Campaigns
      1. 2.2.1 Profile raising
      2. 2.2.2 Contact programme
      3. 2.2.3 Policy shaping
      4. 2.2.4 Legislation changing
    3. 2.3 Starting a Career in Lobbying
      1. 2.3.1 Academic qualifications
      2. 2.3.2 Internships
      3. 2.3.3 Advertisements
      4. 2.3.4 Websites
      5. 2.3.5 Recruitment consultancies
    4. 2.4 Appointing a Lobbying Consultancy
      1. 2.4.1 Written proposal
      2. 2.4.2 Presentation
      3. 2.4.3 Contractual benchmarks
      4. 2.4.4 Freelancers
  8. Part 3: The Tools of Lobbying
    1. 3.1 Monitoring and Intelligence
      1. 3.1.1 In-house monitoring
      2. 3.1.2 Monitoring agencies
      3. 3.1.3 Public affairs consultancy monitoring
    2. 3.2 Reference Titles
    3. 3.3 Opinion Polling
    4. 3.4 Relationship Management
    5. 3.5 Online Campaigning
    6. 3.6 Messaging
    7. 3.7 The Media
  9. Part 4: Lobbying Whitehall and Westminster
    1. 4.1 The Civil Service
      1. 4.1.1 Whitehall
      2. 4.1.2 Contacting civil servants
      3. 4.1.3 Special advisers
      4. 4.1.4 Executive agencies and non-departmental public bodies
      5. 4.1.5 Regulators
    2. 4.2 Political Parties
    3. 4.3 House of Commons
      1. 4.3.1 Prime Minister
      2. 4.3.2 Cabinet
      3. 4.3.3 Ministers
      4. 4.3.4 Parliamentary private secretaries
      5. 4.3.5 Whips
      6. 4.3.6 Members of parliament
      7. 4.3.7 Prospective parliamentary candidates
      8. 4.3.8 Queen’s Speech
      9. 4.3.9 Select committees
      10. 4.3.10 Consultation documents
      11. 4.3.11 Early day motions
      12. 4.3.12 Business questions
      13. 4.3.13 Petitions
      14. 4.3.14 Oral questions
      15. 4.3.15 Prime Minister’s questions
      16. 4.3.16 Written questions
      17. 4.3.17 Written ministerial statements
      18. 4.3.18 Urgent questions
      19. 4.3.19 All-Party Parliamentary Groups
      20. 4.3.20 Party committees and groups
      21. 4.3.21 Exhibitions
      22. 4.3.22 Function rooms
      23. 4.3.23 Mass lobbies
      24. 4.3.24 Debates
      25. 4.3.25 Legislation
      26. 4.3.26 Finance
      27. 4.3.27 House of Commons reform
    4. 4.4 House of Lords
      1. 4.4.1 Cabinet
      2. 4.4.2 Ministers
      3. 4.4.3 Whips
      4. 4.4.4 Queen’s Speech
      5. 4.4.5 Select committees
      6. 4.4.6 Oral questions
      7. 4.4.7 Written questions
      8. 4.4.8 Debates
      9. 4.4.9 Legislation
      10. 4.4.10 House of Lords reform
  10. Part 5: Planning and implementing a public affairs campaign
    1. 5.1 Planning a Public Affairs Campaign
      1. 5.1.1 Alignment
      2. 5.1.2 Priorities
      3. 5.1.3 Objectives
      4. 5.1.4 Message
      5. 5.1.5 Policy environment
      6. 5.1.6 Stakeholder mapping
    2. 5.2. Implementing a Public Affairs Campaign
      1. 5.2.1 Lobbying tactics
      2. 5.2.2 Monitoring and Intelligence
      3. 5.2.3 Tasks
      4. 5.2.4 Timetable
      5. 5.2.5 Coalitions
      6. 5.2.6 Media and social media
      7. 5.2.7 Campaign phases
      8. 5.2.8 Adapt
      9. 5.2.9 Evaluate
  11. Part 6: Lobbying Other UK Institutions
    1. 6.1 Scottish Parliament
      1. 6.1.1 Powers
      2. 6.1.2 First minister
      3. 6.1.3 Cabinet
      4. 6.1.4 Legislation
      5. 6.1.5 Committees
      6. 6.1.6 Oral questions
      7. 6.1.7 Written questions
      8. 6.1.8 Motions
      9. 6.1.9 Petitions
    2. 6.2 Scottish Government
    3. 6.3 Scotland Office
    4. 6.4 Scottish Affairs Select Committee
    5. 6.5 Scottish Grand Committee
    6. 6.6 National Assembly for Wales
      1. 6.6.1 Powers
      2. 6.6.2 First minister
      3. 6.6.3 Cabinet
      4. 6.6.4 Departments
      5. 6.6.5 Finances
      6. 6.6.6 Legislation
      7. 6.6.7 Debates
      8. 6.6.8 Committees
      9. 6.6.9 Questions
      10. 6.6.10 Petitions
      11. 6.6.11 Cross-party groups
    7. 6.7 Wales Office
    8. 6.8 Welsh Affairs Select Committee
    9. 6.9 Welsh Grand Committee
    10. 6.10 Northern Ireland Assembly
      1. 6.10.1 Powers
      2. 6.10.2 First minister and deputy first minister
      3. 6.10.3 Executive Committee
      4. 6.10.4 Legislation
      5. 6.10.5 Finance
      6. 6.10.6 Debates
      7. 6.10.7 Committees
      8. 6.10.8 Questions
      9. 6.10.9 Petitions
    11. 6.11 Northern Ireland Executive Departments
    12. 6.12 Northern Ireland Office
    13. 6.13 Northern Ireland Affairs Select Committee
    14. 6.14 Northern Ireland Grand Committee
    15. 6.15 Greater London Authority
      1. 6.15.1 Mayor of London
      2. 6.15.2 London Assembly
      3. 6.15.3 Finances
    16. 6.16 Local Government
      1. 6.16.1 Structure
      2. 6.16.2 Planning
      3. 6.16.3 Licensing
      4. 6.16.4 Procurement
    17. 6.17 Parliamentary Commissioner for Administration (the Ombudsman)
    18. 6.18 Judiciary
      1. 6.18.1 Pepper v Hart
      2. 6.18.2 Judicial Review
      3. 6.18.3 Human Rights Act
      4. 6.18.4 European Court of Justice
  12. Part 7: Lobbying the European Union
    1. 7.1 History and Background
    2. 7.2 European Council
    3. 7.3 Council of Ministers
      1. 7.3.1 Presidency
      2. 7.3.2 Comitology
      3. 7.3.3 COREPER
      4. 7.3.4 UKREP
    4. 7.4 European Commission
      1. 7.4.1 Powers
      2. 7.4.2 President
      3. 7.4.3 College of Commissioners
      4. 7.4.4 Directorates-General
      5. 7.4.5 UK offices
    5. 7.5 European Parliament
      1. 7.5.1 President
      2. 7.5.2 Members of the European Parliament
      3. 7.5.3 Powers
      4. 7.5.4 Parties and political groups
      5. 7.5.5 Committees of the European Parliament
      6. 7.5.6 Intergroups
      7. 7.5.7 Questions
      8. 7.5.8 Resolutions
      9. 7.5.9 Petitions
      10. 7.5.10 Ombudsman
      11. 7.5.11 UK offices
    6. 7.6 Policy Formulation
      1. 7.6.1 Drivers
      2. 7.6.2 Policy areas
      3. 7.6.3 Roles of the institutions
      4. 7.6.4 Documents
    7. 7.7 Legislative Process
      1. 7.7.1 European Union law – types
      2. 7.7.2 European Union law – procedures
    8. 7.8 Finances
    9. 7.9 Other European Union Institutions
      1. 7.9.1 The European Court of Justice
      2. 7.9.2 European Court of Auditors
      3. 7.9.3 European Economic and Social Committee
      4. 7.9.4 Committee of the Regions
      5. 7.9.5 European Central Bank
      6. 7.9.6 European Investment Bank
      7. 7.9.7 European Union agencies
    10. 7.10 Other European Institutions
      1. 7.10.1 Council of Europe
      2. 7.10.2 European Court of Human Rights
  13. Part 8: Lobbying in the United States of America
    1. 8.1 Constitution
    2. 8.2 President
    3. 8.3 Senate
      1. 8.3.1 Senior positions
    4. 8.4 House of Representatives
      1. 8.4.1 Senior positions
    5. 8.5 Committees
      1. 8.5.1 Senate committees
      2. 8.5.2 House of Representatives committees
      3. 8.5.3 Joint committees
    6. 8.6 Legislation
    7. 8.7 Finances
    8. 8.8 Judiciary
      1. 8.8.1 Supreme Court
      2. 8.8.2 Other courts
    9. 8.9 States
    10. 8.10 Ultimate Lobbying
  14. Part 9: Lobbying in Asia
    1. 9.1 China
      1. 9.1.1 Communist Party of China (CPC)
      2. 9.1.2 State and Central People’s Government
      3. 9.1.3 National People’s Congress (NPC)
      4. 9.1.4 Chinese People’s Political Consultative Conference (CPCC)
      5. 9.1.5 State Council
      6. 9.1.6 People’s Liberation Army (PLA)
      7. 9.1.7 The people
    2. 9.2 Hong Kong
      1. 9.2.1 Chief executive
      2. 9.2.2 Executive Council
      3. 9.2.3 Hong Kong Government
      4. 9.2.4 Legislative Council (LegCo)
      5. 9.2.5 The future
    3. 9.3 India
      1. 9.3.1 Legislative process
      2. 9.3.2 Finances
    4. 9.4 Japan
      1. 9.4.1 Diet
      2. 9.4.2 House of Representatives
      3. 9.4.3 House of Councillors
      4. 9.4.4 Prime Minister and cabinet
      5. 9.4.5 Ministries
      6. 9.4.6 Policy councils (shingi-kai)
      7. 9.4.7 Diet Standing Committees
      8. 9.4.8 Party committees
      9. 9.4.9 Parliamentary Leagues
      10. 9.4.10 Study groups
      11. 9.4.11 Media
      12. 9.4.12 Business lobbying groups – Japan Inc
      13. 9.4.13 Culture and language
      14. 9.4.14 The future
    5. 9.5 Thailand
      1. 9.5.1 National Assembly
    6. 9.6 Vietnam
    7. 9.7 Taiwan
    8. 9.8 South Korea
    9. 9.9 Indonesia
    10. 9.10 Australia
      1. 9.10.1 Federal government
      2. 9.10.2 House of Representatives
      3. 9.10.3 Senate
      4. 9.10.4 States
      5. 9.10.5 Judiciary
    11. 9.11 Unique Challenges
  15. Part 10: Lobbying in the Middle East and Arabian Gulf
    1. 10.1 Bahrain
    2. 10.2 Egypt
    3. 10.3 Iran
    4. 10.4 Iraq
    5. 10.5 Israel
    6. 10.6 Jordan
    7. 10.7 Kuwait
    8. 10.8 Lebanon
    9. 10.9 Oman
    10. 10.10 Qatar
    11. 10.11 Saudi Arabia
    12. 10.12 Syria
    13. 10.13 United Arab Emirates
  16. Part 11: Public Diplomacy
    1. 11.1 Diplomatic Mission To Government
    2. 11.2 Government to Government
  17. Bibliography
  18. Websites
  19. Publishing details