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Living Without Oil by Rob Creemers, Adjiedj Bakas

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Megatrend III

Towards the greening of consumers

Some of the ‘clean’ environmental alternatives that will become available in the future are the result of innovative technology. This technology, often financially subsidized by governments, is first introduced in trade and industry. However, consumer energy management also has a considerable influence on CO2 developments. Private individuals are taking more and more energy initiatives – a development that fits with the trend of an active citizenship. As we noted earlier in this book: in May 2007, McKinsey produced a report that cited an anticipated global growth in the demand for energy of 2.2% ...

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