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Living Without Oil by Rob Creemers, Adjiedj Bakas

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Megatrend II

Towards the greening of industry

A good business-person can sense commercial opportunity. A new energy economy will rise in the coming transition years and many an entrepreneur can feel it coming. Consumers are more conscious of the environment than ever and look at products and services through ‘green glasses’. In an age when the consumer is so aware, businesses and brands have to meet their demands. If they want to survive, then the greening of industry is the only option.

Many businesses are doing their utmost to take real steps towards a green future; others are adopting a wait-and-see policy. In 2008, a report entitled Corporate ...

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