Preface
Is there a reason for the supply chains of so many businesses not working well?
Some companies seem to get their products to their customers with glorious ease. Too many others, meanwhile, get caught up in squeezing the costs out of their supply chains, so that customers end up walking out the door. Or, just as bad, they woo customers by providing premium service, only to find that the cost is unsustainable.
For decades we have been trying to find the balance between delivering products to customers and doing so in a smart, cost-effective way. With customers becoming more restless, and the operating environment uncertain, the solution seems as elusive as ever.
The problem starts with the old perception that the supply chain is just that. ...
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