Living Supply Chains: How to Mobilize the Enterprise Around Delivering What Your Customers Want

Praise for Living Supply Chains

	“All executives understand the importance of getting their supply chain right, but few know exactly what that means. In Living Supply Chains, John Gattorna offers help. The book begins with customers, and specifically argues for segmenting customers by their dominant buying behaviour, identifies four types of supply chains that respond to the needs of distinct customer segments and argues that successful firms can manage multiple supply chains simultaneously. It is the consistent emphasis on the soft side of making supply chains work that distinguishes this book from many others. This is an excellent contribution to our understanding of how supply chains serve customers and what it takes to get them right.”