Preface

Every book is a journey. This book is about a continuing journey towards living service excellence, a uniquely powerful approach, which allows service providers to transform themselves while sustainably delivering significant benefits to customers and their customers. Throughout this book we aim to articulate the concept of living service, drawing on many stories of service that affect our everyday lives around the world. We also provide pointers showing how other organizations can transform themselves using living service.

The objective of living service is clear: to revolutionize service industries in the same way that ‘lean’ thinking revolutionized manufacturing. But don’t let this bold objective put you off. Like many of the best ideas ...

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