CHAPTER 9THE ENTREPRENEUR’S DILEMMA
As entrepreneurs, it’s our job to think big. Ideas are the currency we deal in, the lifeblood of our hopes and dreams. Part of the process of becoming a successful entrepreneur is figuring out how to tune into your ideas and instincts and, as we talked about, trusting your gut over the (sometimes-misplaced) guidance of others. All of this is crucial when it comes to launching your unique, authentic enterprise. That said, even the most skilled innovators don’t necessarily have what it takes when it comes to the nuts and bolts of taking an already lucrative business to the next level. So it’s just as crucial to know when ...
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