Little Book of Big Packaging Ideas

Little Book of Big Packaging Ideas

by Catharine Fishel, Stacey King Gordon
Released March 2007
Publisher(s): Rockport Publishers
ISBN: 9781616736453

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Book description

A volume “packed“ with insight and ideas The packaging industry is more competitive every day so creating a new package that is innovative, adds value, and makes a connection with the consumer is a challenge often met with limited success.

Table of contents

  1. Cover
  2. Title
  3. CONTENTS
  4. PART I: DESIGNING PACKAGES
    1. KAMA SUTRA (1/2)
    2. KAMA SUTRA (2/2)
    3. ADNAMS BREWERY
    4. PHILIP B
    5. PEPSI BLUE (1/2)
    6. PEPSI BLUE (2/2)
    7. SELFRIDGES
    8. FLORIS
    9. WETNOZ (1/2)
    10. WETNOZ (2/2)
    11. TEA TREE
    12. MARQUIS PHILIPS
    13. FOSCHINI
    14. MR. LEE
    15. VITALIZERS
    16. HULA HOOPS
    17. VICTORIAN OLIVE GROVES
    18. FRULATTÉ
    19. SOAPTOPIA
    20. DISCOVERY CHANNEL
    21. GERBER LEGENDARY BLADES
    22. GREG NORMAN ESTATES
    23. PERRIER
    24. PAXTON AND WHITFIELD
    25. AG HAIR PRODUCTS
    26. SOUTH AUSTRALIAN COMPANY STORE (1/2)
    27. SOUTH AUSTRALIAN COMPANY STORE (2/2)
    28. SIMPLE HUMAN
    29. BLUE Q
    30. NK’ MIP
    31. FANTA
    32. PLANET KRUNCH
    33. NISSAN EUROPE
    34. MOTHER MEGS FINE FOOD
    35. OHIO GOLD RECORDS (1/2)
    36. OHIO GOLD RECORDS (2/2)
    37. AQUALIBRA
    38. TESCO KIDS
    39. WATERCOLOURS
    40. POL ROGER
    41. FRUIT & VEGGIE BAR
    42. KOPPERS
    43. VOLKSWAGEN (1/2)
    44. VOLKSWAGEN (2/2)
    45. SUPERDRUG (1/2)
    46. SUPERDRUG (2/2)
    47. HARLEY-DAVIDSON (1/2)
    48. HARLEY-DAVIDSON (2/2)
    49. ORANGE (1/2)
    50. ORANGE (2/2)
    51. CORUS (1/2)
    52. CORUS (2/2)
    53. PHOEBE 45
    54. BOY SCOUTS OF AMERICA (1/2)
    55. BOY SCOUTS OF AMERICA (2/2)
    56. FOSSIL (1/2)
    57. FOSSIL (2/2)
    58. MAMBO (1/2)
    59. MAMBO (2/2)
    60. PEZ
    61. TAZO TEA
    62. TARGET CUPS
    63. FRESH (1/2)
    64. FRESH (2/2)
    65. DIRTY GIRL (1/2)
    66. DIRTY GIRL (2/2)
    67. ALTOIDS
  5. PART II: REDESIGNING PACKAGES
    1. BALDUCCI’S
    2. CAFÉ DE LYA
    3. CIAO BELLA
    4. DOLE FRUIT BOWLS
    5. FRUIT TO GO
    6. LA MILITA
    7. ORIGIN
    8. PEARLS OLIVES
    9. BEEFEATER CROWN JEWEL
    10. CANYON ROAD
    11. FRUTIER
    12. SECRETS OF SUCCESS
    13. NANDO’S SALAD DRESSING
    14. SIR LAURENCE OLIVIER, THE BIBLE—AUDIO CD BOX SET
    15. TEND BLENDS
    16. W.M. BARR
    17. AVON
    18. BARBIE
    19. LIONEL TRAINS
    20. SECRETS OF SUCCESS
    21. LENSCRAFTERS
    22. SCHROEDER MILK
    23. TSAR
    24. AVEENO
    25. CLEARLY CANADIAN
    26. SECRETS OF SUCCESS
    27. LIPOVITAN
    28. SACKETS HARBOR WAR OF 1812 ALE
    29. SOMERFIELD
  6. DIRECTORY
  7. ABOUT THE AUTHORS

Product information

  • Title: Little Book of Big Packaging Ideas
  • Author(s): Catharine Fishel, Stacey King Gordon
  • Release date: March 2007
  • Publisher(s): Rockport Publishers
  • ISBN: 9781616736453