Foreword
“Relationships Matter” is the LinkedIn slogan.
I didn’t realize how much relationships mattered until I started my business during the summer of 2006. I depended on relationships to find the core team to build my product, and then relied heavily on finding and nurturing relationships to help spread the word about my products and services.
I didn’t use LinkedIn much back then; the tool I had at my disposal was Google. I could find people, but it wasn’t until I started using LinkedIn that I could research them and figure out how to best communicate with them. LinkedIn let me learn about a prospect’s background and identify talking points, including where they worked, what they did, and what industry they were in.
Such information is difficult ...
Get LinkedIn Marketing: An Hour a Day now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
