Introduction
I can’t remember a world without social networking. Whatever did we do without Facebook and LinkedIn and Twitter? How did we connect? Set up meetings? Reach our audience? Connect with employees and investors? Oh, right. The phone. And email. And face-to-face meetings. And coffees and networking events. How much, and how little, our world has changed.
I remember the first time I heard about LinkedIn. It was at a networking event I had set up for the members of my business center. I had invited Laurie Macomber, a Web 2.0 expert, to come talk to our entrepreneurs about this crazy new world of interactive web communication. At the very end of the presentation Laurie mentioned an online business-networking site called LinkedIn.
This was ...
Get LinkedIn Marketing: An Hour a Day now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
