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LinkedIn Marketing: An Hour a Day by Viveka von Rosen

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Women on LinkedIn

One of my passions, and a book I really do want to write, is on how women are using social media: what they should and should not being doing; how their innate skills make them amazing users, curators, and creators of social media content; and how some common traits of many women might be holding them back. Rather than interview someone for this section, I decided to share my thoughts and beliefs.

One thing I have found—and I am generalizing a great deal—is that many women tend more toward care-taking than self-promotion, both in life and in the world of social media. Yes, some of the smartest and most savvy marketing people I know are women. But when working one on one with some of the amazing female entrepreneurs I’ve had ...

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