Some Final Tips on LinkedIn for Marketing

LinkedIn was created “to help you make better use of your professional network and help the people you trust in return.” So why isn’t every businessperson using LinkedIn, and why is it not topping the headlines as the best business tool ever created for the practice of marketing? The reason is that, despite its enormous potential, few people know how to use LinkedIn effectively, which is why I wrote this book.

As I wrap this book up, remember these things:

  • Give yourself the credit you deserve for investing in yourself! You’ve done it!
  • Always be of value to your tribe—and be clear on the value. No playing small. You rock!
  • Remember it’s about relationships. Keep generating those relationships.
  • Fill the ...

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